Feel the warmth the moment you pull on the Crimson Current Hoodie™; soft, powerful, and inspired by the energy of the Great Lakes. This standout red hoodie features the newest...

Slip into the Lakeside Explorer Hoodie™ and feel that instant lakeside calm; soft, warm, and made for real life on the water. Featuring the newest South Shore Co.™ anchor on...

  The Lakeside Ladies Racerback Tank is crafted in Ontario with a smooth, lightweight performance texture that feels soft, breathable, and comfortable from the moment you put it on. Designed...

Meet the Midnight Lakes Hoodie™; sleek, cozy, and inspired by the calm of the Great Lakes at night. Designed with the new South Shore Co.™ anchor on the front, the...

Black toque with new South Shore anchor patch. Cozy, timeless, and inspired by Lake Huron's shoreline life and the spirit of never giving up. 

Capture the essence of lakeside living with our Beach Vibes custom adjustable cap. Featuring a mesh back for breathability, a stunning colorful patch on the front, and custom South Shore...

Stay stylish on the lake with our Beach Vibes unstructured bucket hat. Made from 100% polyester fabric, this white hat features a stunning colorful Beach Vibes patch on the front....

Stay breezy and stylish with our Beach Vibes racerback flowy tanks, available in black and blue. These tanks are perfect for warm days by the water, featuring a relaxed, flowy...